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A team of design researchers at Loughborough University in the United Kingdom in collaboration with Celeste Mckenzie, creative industries practitioners and heritage specialists in South Africa used graphic heritage as a lens to find out how much or how little information there is about Madiba in six locations named after him in the Gauteng Province. Through graphic heritage, the exhibition reveals as much about absence as it does about presence. It straddles the established but contested domain of heritage interpretation, presentation, and representation.

The exhibition is designed to inspire public engagement with its content and encourage visitors to contribute their thoughts, feelings, and observations to eventually shape the exhibition's public image. The case study locations are colour-coded to match the unique colours of the South African national flag.